What is off-page SEO?

Off-page SEO refers to techniques you'll use to get a higher rank of an internet site within the program results page (SERPs). Many of us associate off-page SEO with Backlinks. But there are more aspects in link building

In general, off Page SEO refers to promoting the website – beyond website design –for the aim of ranking an internet site higher within the search results.

Unlike on-page SEO, Off-page SEO refers to the task you should do at the outside of your website. the foremost important is:

•  Link Building
•  Social Media Marketing
•  Brand Mentions

What are the advantages of 'off-site SEO' to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – the web site will rank higher within the SERPs, and this also means more traffic.

Increase in PageRank – Page rank may be a number between 0 and 10, which indicates the importance of an internet site within the eyes of Google.

Link Building

Link building is the hottest and effective off-Page SEO technique. Basically, by building links to your website, you're trying to collect as many 'votes' as you'll so that you'll bypass your competitors and rank higher.

Article Directories – By publishing your articles in article directories, you'll get a link (or 2) back to your website.

Shared Content Directories – Websites like 'hub pages' allowed you to publish content and reciprocally, you'll add a few of links pointing to your websites

Blog Directories – something like a telephone book, but each entry had a link pointing to an internet site.

Comment link – an equivalent concept as forum signatures where you'd discuss another website or blog to urge a link back.

Social Media Marketing

Social media marketing is a component of 'off-site SEO,' and if you think that about it, it's also a sort of link building. It should be noted that nearly all of the links you get from social media sites are "nofollow," but this doesn't mean that they are doing not have any value.

Brand Mentions

Google loves brands and prefers to rank branded websites on top of the results. The rationale is that the same as explained above about Expertise, Authority, and Trustworthiness. Brands are more reliable and sure to be trusted by users, and this translates to raised user experience and happier Google users.