What is keyword research?

What is Keyword Research?

Keyword research is that the process of discovering words and phrases that folks use in search engines with the last word goal of optimizing content around those terms and ranking for those terms in search engines.

Why is Keyword Research Important for SEO?

Keyword research impacts all other SEO aspects that you perform, including finding content topics, on-page SEO, and outreach, and promotion.

How to Find Keyword Ideas

• Brainstorm an inventory of Topics
• Wikipedia Table of Contents
• Searches associated with(Other cool thanks to finding keywords is to see out the "Searches Related to" section at rock bottom of Google's search results.)
• Find Keywords on Reddit
• Use Google and YouTube Suggest
• Find Popular Topics Using Forums

Keyword Research Tools

• The Google Keyword Planner-Google's Keyword Planner is the most reliable source of keyword information online.
• Keywords Everywhere-Keywords Everywhere could be my favorite keyword research tool.
• Ubersuggest-Ubersuggest was the primary Google suggest scraper that I used. And last year, the tool got a considerable upgrade and overhaul.
• SEMrush-If you would like to take a position during a paid keyword tool, I HIGHLY recommend SEMrush.That's because SEMrush may be a HUGE time saver.
• Ahrefs-Most people consider Ahrefs a link building tool. But not as many of us know that Ahrefs also features a specialized keyword tool. What's careful about Ahrefs "Keyword Explorer" is that you get plenty of essential data on each keyword.

How to Choose a Keyword

Now that you have an inventory of keywords, how does one know which one to pick?

Search Volume

This is pretty straightforward.

The more people look for a keyword, the more traffic you'll get from it.

Organic Click-Through-Rate

It's no secret that the amount of Google searchers that click on an organic search results way down. Choose high CTR

Difficulty

If your site is new, target low-competition terms initially.

Then, as your site grows in authority, you'll start to focus on more competitive stuff.

CPC

Always attempt to find high CPC keywords.

Keyword Trends

Finally, you would like to ascertain if your keyword is growing fast… or dying slow. Choose growing once.

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