What is On-Page SEO?

On-page SEO (also referred to as on-site SEO) refers to the practice of optimizing sites to enhance a website's program rankings and earn organic traffic. It also means ensuring your website features a high level of experience, authoritativeness, and trustworthiness.

Why On-Page SEO is vital 

On-page SEO is vital. It helps search engines understand your website and its content. It also identifies whether it's relevant to a searcher's query.

1. E-A-T

E-A-T means Expertise, Authoritativeness, and Trustworthiness. It is the framework that Google raters use to assess content creators, webpages, and websites as an entire.

2. Title Tag

The title tag, an HTML tag that exists within the head section of every webpage, provides an initial cue or context on what the topical material is of the respective page it's on.

3. Meta Description

Since the first days of SEO, meta descriptions are a crucial optimization point.

Meta descriptions, meta tags that provide an outline of what the page is about, are often displayed within the SERPs underneath the title of the page.

4. Headlines

Want your website and its content to perform well on search? Then start writing compelling headlines.

5. SEO Writing

SEO writing means writing content with optimizing user experience and search engine experience.

There is a technique behind writing reliable SEO content – and it's quite a keyword research and fill within the blanks.

6. Image Optimization

Adding images may be a great way to form your webpages more appealing. But not all photos are created equal – some can even hamper your website.

7. User Engagement

Enhancing your website's on-page SEO elements is merely half the battle.

The other half lies in ensuring that users won't bounce – but instead, they'll continue viewing your content, interacting with it, and keep returning for more.